E-Commerce Solutions

 

As you begin to expand your business online, we make certain that you’re going about it the right way. Our e-commerce solutions cover the entire gamut, deepening your online presence so you can start selling online with confidence. That’s e-business you can count on.

 

Components of E-Commerce Solutions:

• Fully Customizable E-Commerce Engine
• Product categorization
• Product search
• Shopping Cart supporting up-sell and cross-sell features
• Support for Visa, MC, American Express, Discover, eCheck, pay with points
• Support for single and recurring transaction
• Deep focus on marketing campaign support
• Content management

Tangible / Product Sales

Those of you selling tangible goods will benefit from additional features including:

• Automatic shipment rating with UPS, FedEx, USPS
• Product attribute specifications (such as size, color, etc.)

In addition, you will benefit from our logistics and transportation services by having access to:

• Ready-to-go integration with turn-key fulfillment services
• Material receiving and warehousing / storage
• Forward Logistics:  Pick-and-Pack
• Reverse Logistics:  Returns and Restocking

Service Sales

Those of you who sell services will benefit from features specific to your needs including:

• Electronic distribution and fulfillment
• Serial number assignment

Payment Solutions

Those of you who need to collect payment for the goods you sell or services you provide, will benefit from our payment solutions, applicable in the following areas:

• Lease / Rent Roll
• Installment-plan purchases
• Subscriptions (clubs, magazines, exclusive content)
• Memberships (associations, clubs, gyms, etc.)

General Admission Ticket Sales

Offered exclusively for those of who need to sell tickets to general admission events such as:

• School sporting events
• Fundraisers / Galas
• Tradeshows
• Museums
• Concerts & movies

 

Surveys

 

Our survey solutions provide all the necessary features required to collect information. Whether you’re drawing from one person or one million, our survey solution will generate the response you need. That’s online survey service you can count on.

Components of Surveys:

• Highly scalable system
• 25+ question types
• Options for free-text responses
• Data piping (In question 5 you answered ... )
• Question routing logic
• Survey result reporting
• Raw survey results
• Survey- or customer-specific URLs

Depending on your preferences or campaign requirements, surveys may be initiated:

• Online
• Through e-mail
• Through direct mail
• As part of another service or process (i.e. customer satisfaction email after web store checkout)

 

E-Mail Messaging

 

E-mail is an essential marketing tool when you need to cast a wide net of information. We help you engage prospective consumers, or re-engage existing consumers through innovative technologies and strategic data management. We help you build targeted mailing lists from your own data, internally obtained data from existing solutions, such as a web store, or merged from external data sources and lists. That’s e-mail messaging you can count on.

Components of E-Mail Messaging:

• CAN-Spam Act compliant architecture
• Rich, graphical HTML e-mail message content
• Recipient-specific content (similar to mail-merge)
• Message triggers (as it relates to a campaign or related process)
• A/B Split Testing on numerous conditions:  Subject, Content, Time of Day, Target Segment
• Reporting, including deliverability, message bounce (hard and soft), open rate, conversions (related to campaigns / landing pages)

E-Mail messages may be sent to:

• Distribution Group (advertisement, announcement, blast)
• Targeted Group (direct marketing, segmented lists, targeted messaging)

 

Creative Services

 

In a medium where mixed messages are inevitable, it’s imperative that your desired message is always communicated with clarity. Our creative services ensure that your strategic creative communications are consistent throughout the web. That’s creative service you can count on.

Components of Creative Services:

• Interactive content
1. Online kiosks:  product pictures, how-to's, videos, etc. through a kiosk-style console online
• Print
1. Materials such as post cards, brochures and posters that reinforce online messages offline
• Landing pages
1. Collect consumer information (as part of a campaign or parallel initiative)
2. Introduce a particular product or service (microsite)
3. Capture campaign activity, paired with a particular segment or campaign
• E-mail
• Banner ads
1. Static graphic
2. Animated graphic
3. Roll-out graphic
4. Interactive Flash

 

Sweepstakes

 

Online sweepstakes, as opposed to traditional sweeps, are becoming more and more popular, and for good reason. We provide the opportunity to interact with your consumers during entry. And our automated processing makes it possible to meet consumer expectations of instant response and increase awareness of your product or service. That’s sweepstakes service you can count on.

 

Components of Sweepstakes:

• Online creative
• Online sweeps capture (and data validation)
• Automated processing
• Consumer communication
• Data management
• Data mining

 

Web Analytics

 

Just as a retail store on Main St. gauges consumer interest by counting window shoppers and tire-kickers, online stores measure consumer traffic with web analytics. Web analytics serve as the starting point to measure consumer interest. Combined with campaign and sales metrics, they’re the key technology to help you identify consumer trends as it relates to your marketing efforts. We provide a complete portfolio of web analytic services from search engine optimization to banner ad response. That’s web analytics you can count on.

 

Hosted E-Mail

 

When communicating in the world of e-business, you should always do so under the guise of your brand name, or in this case, domain name. We provide customized, hosted e-mail services you can count on.

 

Components of Hosted E-Mail:         

• Individual user mailboxes (Mary.Smith@Company.com)
• Departmental mailboxes with distribution (CustomerService@Company.com)
• Auto responders
• Web interface for webmail-style anywhere-access to messages
• POP and IMAP connections, for use with Outlook or other mail clients

 

Hosted PBX

 

While the Internet has influenced a great deal of business communication, the telephone is still a familiar tool for the vast majority of businesses. However, purchasing a turn-key PBX system is often cost prohibitive, or a significant scheduling setback, limiting the schedule by which new products can be brought to market. Continental addresses both issues by providing best-in-class PBX solutions on a per-transaction basis and expediting deployment and setup for a fraction of traditional deployment cost and timing. That’s hosted PBX you can count on.

 

Components of Hosted PBX:

• Local toll numbers
• Toll-free numbers
• Vanity toll-free numbers
• Call routing and forwarding (internal or external)
• System usage reporting

Campaign Metrics

 

It used to be that a campaign's success was measured through indirect means, which were often susceptible to external influence. But now, your marketing and advertising spend is validated when each campaign's effectiveness is quantitatively measured by our campaign metrics model. We participate in the design of each campaign, identifying the necessary data elements to be collected in its execution.

 

Once the campaign is launched, we begin to aggregate data from various sources including product sales, promotional codes, order origin, landing page usage, web analytics, etc. We take this data and compile an end-to-end view of the campaign's success. That’s campaign metrics you can count on.

 

Components of Campaign Metrics:

• The ability to capture data from multitudes of sources, internal and external
• Analytics which span the entire life of the campaign
• Concrete, quantitative metrics to measure the effectiveness of the campaign

 

Business Intelligence

 

Needless to say, online information is abundant. Connecting all of it in such a way that it becomes actionable, on the other hand, doesn't come naturally. Our business intelligence presents information to decision makers in a way that drives action, and keeps you one step ahead of the competition. That’s business intelligence you can count on.

 

Components of Business Intelligence:

• Out-of-bounds alerting
• Data trends
• Domino-effect conditions
• Visual data representations
• Live data grids
• Nested logical paths
• Information charting

 

Online Training

 

When you can’t reach all of your employees at one time, let us lend a hand. We understand how important it is that your employees understand your business. Whether it be policies, products or processes, we help deliver the message. Through our online training tool, employees are able to access information on a plethora of different areas surrounding your business. That’s online training you can count on.

 

Components of Online Training:

• Online training via interactive content
• Event readiness quizzing
• Document repository
• Event check-in
• Certify employees for readiness