CTL Stories: Russian Pointe

Russian Pointe is an elegant dance brand offering the highest quality dance shoes, accessories and apparel. Russian Pointe products are created in Moscow in the grand tradition of Russian craftsmanship.



With over 30,000 SKU’s Russian Pointe needed a partner that had the attributes of a traditional e-com fulfillment partner, but the high touch and attention that’s needed when dealing with a premium brand with a high volume of SKU’s and multiple distribution locations.

CTL Solution:

CTL partnered to provide a cost-effective, high quality packing option that exceeded Russian Pointes expectations. By providing the facilities, manpower, and technology to handle current and future order volumes, Russian Pointe can concentrate on strategic business growth, knowing that they can Count on CTL to be there.

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Although our warehouses are located in an area where the local government has instituted a Stay-At-Home Order or a closure of non-essential businesses, CTL employees have been classified by the state as essential workers (transportation and logistics). While so many Americans are required to work from home, the CTL team is continuing to work hard to meet the demands of our customers. That’s why we’re taking all the necessary precautions to make sure our employees remain safe in the workplace. We conduct daily temperature checks, supply masks and other personal protective equipment, and we make sure that proper social distancing is maintained throughout our warehouse and offices. All of these measures are important to ensure that our clients can meet consumer demand now and in the future.


To ensure that our employees are safe and our client-partners serviced, CTL continues to closely monitor the latest reports from the Centers for Disease Control (CDC) and the World Health Organization (WHO) regarding the Coronavirus (COVID-19).